Hi, I’m Alexander.

I recently proposed to my girlfriend of 10 years and am now happily engaged.

I recently bought the car of my childhood dreams (Mini Cooper).

And we a bought beautiful boutique condo in one of our favourite neighbourhoods in the city.

This all happened in one year, and I’ve never been happier.

But I’ve been trying to figure out this whole “be happy, do what you love, make money” thing for quite some time.

Finally, after multiple, multiple career changes and pursuits (which you can read about here), I’ve learned something very important…

It’s not about making lots of money. It’s about building the best possible life (work and personal) that leaves you with the time and resources to do what you love, with those you care about.

Yes, this probably will end up in you finding something you enjoy doing, are good at, and can inevitably make some good money from. But hopefully, where you will end up is with the time and resources to spend time doing what you love with the people you love and care about.

So with this in mind, I’ve been able to build the best life for myself by helping others become successful online.

I am an online entrepreneur who has been able to make money through multiple streams and types of income that suit my life, my lifestyle, and my priorities.

 Using creative and persuasive content (copywriting), and effective online marketing strategies, I have been able to help solo entrepreneurs, startups, small businesses, and even larger corporations generate leads online and increase their online customer conversions.


If you are first interested in learning even more about me and how I got to where I am now, read about my multi passionate ever-changing road.